Transforming a content-heavy B2B website into a clear and scalable product experience for professionals, partners and homeowners.
2025
Client:
ERGOVENT
Agency:
TRUTH.
Role:
UX/UI Designer
Scope:
UX Strategy · Information Architecture · User Flows · Wireframing · UI Design · Responsive Design · Design System
Industry:
HVAC · Architecture · Interior Design
Making a technical product easier to discover, understand, specify and buy
ERGOVENT develops frameless ventilation diffusers designed to integrate seamlessly into modern interiors.
As the product range and international presence expanded, the website needed to evolve as well. Valuable product information, technical specifications, installation instructions and distributor contacts were spread across long, content-heavy pages with limited hierarchy.
The challenge was to create a clearer experience for users with very different goals, without simplifying the technical depth of the product.
Different users. Different goals.
ERGOVENT serves both technical professionals and non-technical customers. Instead of forcing everyone through the same journey, the new experience creates clearer paths based on user intent, from discovering and specifying a product to finding a distributor or starting a partnership.
From content-first to product-first navigation
The previous website organised information primarily by content type, making users navigate between separate installation, technical and contact pages to understand a product.
The new architecture puts product lines at the centre of the experience, creating clearer paths from product discovery to technical resources, purchase and partnership.
Improving Product Discovery
The previous website introduced several products within shared content sections, making it difficult to understand the overall portfolio and differences between individual solutions. In the redesign, product families became a core part of the browsing experience, with each product presented as a distinct solution with a clear visual identity, application and path to more detailed information.
Rather than exposing technical complexity immediately, the interface progressively reveals information as users move deeper into the product experience.
Making technical complexity easier to navigate
Product pages became the central point where inspiration and technical decision-making meet. Instead of presenting all information with equal visual weight, content was organised progressively, starting with product understanding and moving toward increasingly technical information.
Overview → Benefits → Applications → Specifications → Installation → Downloads
This structure supports different levels of expertise: homeowners can understand the product without navigating engineering data, while architects and installers can continue deeper into specifications and documentation. The goal was to make technical complexity accessible without making the experience itself feel complex.
Technical information without the complexity
Technical information is essential for architects and HVAC professionals, so the goal was not to remove detail, but to make it easier to navigate. Specifications, dimensions and installation information were reorganised around individual products, while professional resources were brought into a consistent Downloads structure. This creates a progressive experience: users can understand the product first and access deeper technical information when they need it.
One brand experience across different markets
As an internationally distributed product, ERGOVENT needs to serve users across different regions while connecting them with locally relevant information. Region selection was therefore treated as part of the user experience rather than only a localisation setting. It allows the global brand and product experience to remain consistent while providing users with relevant market information and distributor paths.
Custom illustrations for the project
From a manufacturer website to a scalable product experience
The redesigned website brings ERGOVENT’s product portfolio, technical resources and regional information into one coherent digital experience. A clearer product hierarchy makes solutions easier to discover, while product-specific content helps professionals access technical information more efficiently. The result is a scalable platform that supports different users throughout the experience, from discovering and understanding ERGOVENT products to specifying a solution or finding relevant distributors in their region.
